Buying a watch

We believe in people, not products.

There’s an abundance of watches out there, and each one represents the personality of its wearer. That’s why it’s important yours is unique to you.

Our philosophy involves focusing the person, not the watch. We consider your interests, hobbies and lifestyle to get it just right. To us, it’s about finding a timepiece which serves as a natural extension of your persona. Ultimately, we want you happy with your purchase. And finding the one that perfectly encapsulates your identity is the best way to do it.

Different personalities have different needs. Pilots, businessmen on the move, high flyers or avid collectors- watch connoisseurs come from all walks of life.

Maybe you’re all about retaining value or want to make a statement with a standout piece. Maybe you’re the type of person that leaves a lasting impression. Maybe you’re the sentimental type, with every intention of passing down a treasured family heirloom. Or maybe you’re all of them. It doesn’t matter.

There’s a World’s Finest Watch for any scenario.

Below is our guideline to selecting your perfect piece:


You get different kinds of watches, each with their own pro’s and con’s. The first step would therefore be to identify the type of timepiece you want. This immediately refines your search while giving you more time to get it right.

Let’s start with Quarts watches. These are electronic or battery powered. Generally more common and relatively inexpensive, they’re highly accurate when telling time. Don’t rule them out too quickly though. Certain brands do manufacture high end quartz watches. These usually feature precious metals and gemstones, adding that bit of elegance you might be after.

Mechanical watches, on the other hand, are considered the absolute premium within watchmaking circles. Their movements are based on the gradual mechanical unwinding of a mainspring to advance the hands.

These can either be wound manually or, as is more common in modern luxury watches, have automatic movements powered by the motion of one’s wrist. It’s this manual element which causes these pieces to lose a certain amount of time compared to their electronic counterparts. However, this isn’t necessarily a negative. In fact, this feature is regarded by watch enthusiasts as a mark of utmost elegance- an indicator of the intricate craftsmanship involved. The more complex the movement, the higher the price of the watch.

Most watch brands source their movements from specialist movement manufacturers. Only a handful of watch brands make their own in-house movement, which is the result of extensive research and development as well as investment by the brand. An in-house movement is considered a desirable feature in the watch world and is likely to increase the price of the watch.


Once you’ve identified the type of watch you’re after, the next step is picking the perfect material.

The most striking and expensive watches are made of 18 carat white, yellow or rose gold or platinum. If you’re looking for a serious piece which exudes status and wealth, then these are the options to consider. Watches set with precious gemstones will also often be made of these materials. However, if you’re after practicality, it’s important to note that gold is softer than stainless steel. This means that, while beautiful, it might not be your best bet for sporty activities.

We’d recommend stainless steel for a durable, everyday option. This need not be boring, as there are also other high-tech options for a sportier look, like titanium, carbon and ceramics. These are very light, but more expensive than stainless steel.

Or maybe you’re after a bit of both- a dash of indulgence that’s still practical. Some brands combine materials to provide versatility and aesthetic appeal. Don’t stress, you’re sorted.


Style is a matter of personal taste, and entirely down to the individual in question. Also, different watches suit different settings. With this in mind, how and where you intend on using the piece can affect the correct styling.

These days, the size of the watch has become a major consideration in styling. Watch case sizes (measured as the diameter of the case) vary from around 20mm for ladies watches up to gents oversized watches of around 50mm.

Watch sizes have become a major style consideration. Cases vary from an average of 20mm upwards for ladies to “oversized” gents’ watches which measure around 50mm.

The standard ladies’ size is around 26mm. However, some prefer to make a bolder statement and opt for a larger option. There’s also the trend of the “boyfriend watch”, which sees sizes traditionally made for gents being worn by females. These cases measure in at between 36-40mm.

Recent years have also seen an increase in the average gent’s watch size. Whereas, traditionally, these were between 30-36mm, a large array now falls within the 40mm and bigger barrier.

In terms of practicality, pieces used for diving or those including sporty chronographs are larger, while a dress or fancy watch would be smaller.

You should also consider the profile of the piece in conjunction with the size. A bulky watch, for example, might look great in a t-shirt but be impractical with fitted sleeves or cuffs.

At the end of the day, we suggest choosing the size most appropriate for your wrist.

Your choice of bracelet or strap also vastly impacts its overall aesthetic. For a sleeker, more refined look, the latter generally works best. On the other hand, the former creates a larger and more sporty appearance. Also consider that while leather straps fade and need replacing over time, doing so will constantly refresh its appearance.

Water Resistance

A good quality watch will withstand a splash or make it through the rain unscathed. However, if you intend on submerging it, it’s vital you take a look at the resistance rating beforehand. This resistance is expressed in meters and can be found on the case back or dial.

It’s also crucial you be careful when interpreting this measurement. Generally, the indication is based on static water test resistance. Simply put, it refers to the watch not being moved. A piece with a rating of 30 meters should be fine in rain but should not be submerged. Anything from 50 meters upwards is generally more durable, but this depends on the severity of conditions.

If you plan to swim with your piece, also remember that while the watch case may be adequately rated, a leather strap is not designed for the water and it will need to be replaced if it receives substantial water damage.